In this way, Un!dentified takes full advantage of the perks of being a musical duo; whilst avoiding common obstacles that most bands and musical groups face in their development. Un!dentified has consciously worked on developing a style for themselves which is unique, yet cohesive, while still sounding new and fresh. With the two members being of south-asian descent, and being from a city where south-asians are the predominating minority, Un!dentified hopes to represent, firstly, their city from which no big superstars have made it in this industry. Vancouver has a beautifully emerging Hip-Hop scene and is home to many greatly talented artists, producer, and other creatives. It represents a large market which is a touring hotspot for most of the biggest artists in the industry. Un!dentified’s goal is to be the prolific stars that their city has been for so long seeking to represent them. Moreover, they also hope to represent the South-Asian community which has, in recent years, had a huge influx into the industry. From artists, writers, producers, and engineers, South Asian talent has been emerging steadily in the hip hop scene. More and more of this demographic is investing into the scene, and alongside putting their city on the map, Un!dentified is constantly working on giving back to their community, inspiring young artists, and being a beloved representation in the Hip Hop scene. Since its origins, Hip Hop has been a ground-breaking, border-free, and barrier-smashing genre. Un!dentified aims to continue carrying this torch and blazing the path for new, inspiring, and diverse artists to enter Hip Hop.

The impact that Un!dentified hopes to have in the Hip Hop scene is that of introducing something that has never been done before. There have been legendary groups that have blessed the genre with their creative talents and art. However, none with the story, background, and identity that Un!dentified represents. They are currently fully independent and are actively seeking to expand and grow their team. Building a team, and surrounding themselves with the right people to help elevate them to that next level is a necessity. “We aren’t looking for any hand-outs, we’re ready to work for whatever we want and do what needs to be done. But, at the same time, we’re not blind to the fact that there is only so much three people can do. We believe that everyone is unique and has special skills/talents. We want to surround ourselves with people who are skilled in areas where we still may require more experience. If you want to go fast, go alone; but if you want to go far, go together.” With this mentality, Un!dentified hopes to achieve a level of success where not only they can reap the fruits of their labour, but also give back to the people who helped them get there.